Why Australian ECommerce Businesses Need To Focus On Web And Mobile App Development?

Why Australian ECommerce Businesses Need To Focus On Web And Mobile App Development?

28th, March 2023
  • Mobile development company

The advent of technology has fundamentally transformed the business landscape in Australia, with ecommerce emerging as a major player. 

According to recent reports, Australia’s ecommerce market is expected to reach USD 32.3 billion by 2024, indicating the rapid growth and adoption of online shopping among consumers. 

Hence, web and mobile app development has become critical components of a successful ecommerce strategy in Australia.

A well-designed and user-friendly website is essential for providing customers with a seamless and intuitive shopping experience, which can impact purchasing decisions and determine business success. 

Whereas mobile apps offer a more personalised and convenient shopping experience, providing valuable customer behaviour insights to inform product offerings and marketing strategies.

However, developing a successful web or mobile app can be challenging for ecommerce businesses, requiring expertise in user experience design, software development, and data analysis. 

Furthermore, with the growing number of ecommerce businesses in Australia, competition is fierce, and businesses must have a strong online presence to stand out.

In this article, we’ll discuss the benefits of having a well-designed and functional ecommerce website and mobile app, as well as the challenges that businesses may face during the development process. 

Finally, we’ll examine the future of ecommerce in Australia and how web and mobile apps development will continue to play a crucial role in its success.

Growth Of Ecommerce In Australia

The growth of eCommerce in Australia is driven by several factors, including increasing internet and smartphone penetration, changing consumer behaviour, and the COVID-19 pandemic, which has accelerated the shift towards online shopping.

This growth has significant implications for businesses. Ecommerce offers businesses the opportunity to reach a wider customer base, reduce overhead costs, and provide a more personalised and convenient shopping experience for customers. As such, ecommerce has become increasingly important for businesses in Australia, and those that fail to embrace this trend risk being left behind.

Let us Look at some statical data on Australian Ecommerce

According to ITA (International Trade Administration)

  • The eleventh-largest eCommerce market in the world is in Australia.
  • Revenue is predicted to reach USD 25.7 billion in 2020 and USD 32.3 billion by 2024, with a year-on-year increase of 15.5%
  • Online commerce represents approximately 9% of all retail trade in the Australian market
  • The brick-and-mortar retail market increased by 3.4% within the same time frame to reach USD 200 billion
  • The largest Australian eCommerce platforms/sites are eBay (AU), Amazon (AU), Woolworths, JB Hi-Fi, Big W, Coles, Kogan, Officeworks, Chemist Warehouse, and Catch
  • By 2020, 89% of eCommerce purchases in Australia will be domestic
  • Ecommerce sites like eBay, Amazon, and Gumtree account for almost 40% of all B2C sales.
  • In 2018, only 21% of Australians bought merchandise from foreign vendors.
  • Mobile Ecommerce represents a significant opportunity in the local market, with 26.4% of all eCommerce transactions occurring via mobile phone
  • PayPal is used for 48.8% of all online payments in Australia, while credit and debit cards account for 39.9% of online payments
  • The buy now pays later market accounts for 6.7% of online transactions, with AfterPay being the most well-known provider.

Importance Of Web And Mobile Apps In Ecommerce

Websites and mobile apps play an important role in the success of ecommerce businesses. Here are some reasons why:

1. Reach a wider audience

With a website and mobile app, ecommerce businesses can reach a larger audience, as they can be accessed from anywhere in the world. This increases the potential customer base and leads to increased sales.

2. Convenience

Ecommerce websites and mobile apps offer customers the convenience of shopping from anywhere, at any time. Consumers can easily shop online from the convenience of their homes, compare costs, and make purchases.

3. Personalization

Ecommerce websites and mobile apps allow businesses to personalise the shopping experience for customers. This can involve creating offers that are unique to the customer and making personalised product suggestions.

4. Increased sales

A well-designed ecommerce website and mobile app can help businesses increase sales by providing a seamless shopping experience, easy checkout process, and multiple payment options.

5. Customer loyalty

Ecommerce websites and mobile apps can help businesses build customer loyalty by offering exclusive discounts, rewards programs, and personalised promotions.

6. Data collection and analysis

Ecommerce websites and mobile apps allow businesses to collect and analyse data on customer behaviour, preferences, and purchase history. This data can be used to improve the customer experience, personalise marketing campaigns, and make data-driven business decisions.

Web and mobile app development is essential for ecommerce businesses to reach a wider audience, provide a convenient shopping experience, personalise the customer journey, increase sales, build customer loyalty, and collect and analyse valuable data.

Web And Mobile Apps

Benefits of Web and Mobile Apps Development for Ecommerce Businesses

Web and mobile app development can offer a range of benefits for ecommerce businesses, such as: 

  • Well-designed websites and mobile apps can increase the visibility and reach of an ecommerce business and can attract more visitors and potential customers. 
  • A mobile app can provide an easy-to-use platform for customers to browse and purchase products on-the-go. This can lead to increased brand recognition and customer loyalty, as well as higher conversion rates.
  • A website or mobile app that is easy to navigate and visually appealing can create a positive impression on customers and encourage them to return for future purchases. 
  • Features such as personalised recommendations and loyalty programs can further enhance the customer experience and increase customer retention.
  • Push notifications and in-app messaging can improve customer engagement and lead to increased sales.

Finally, web and mobile app development can provide a competitive advantage for ecommerce businesses by offering unique features and functionalities that set them apart from their competitors. 

For example, a mobile app that allows customers to try on virtual outfits or visualise products in their home environment can offer a unique and personalised shopping experience that sets the business apart from its competitors.

Case Studies of Successful Ecommerce Businesses in Australia

Several ecommerce businesses in Australia have successfully leveraged web and mobile app development to enhance their online presence and provide a seamless customer experience. Here are a few examples:

1. Showpo

Showpo is an Australian online fashion retailer that offers affordable and trendy clothing for women. The company’s website and mobile app feature a user-friendly interface and personalised recommendations based on customer browsing history. Additionally, the mobile app offers a “try-on” feature that allows customers to virtually try on clothes before making a purchase.

2. Booktopia

Booktopia is Australia’s largest online bookstore, offering a wide range of books and e-books at competitive prices. The company’s website and mobile app feature a streamlined checkout process and personalised recommendations based on customer browsing history. Additionally, the mobile app offers a “scan and shop” feature that allows customers to scan a book’s barcode to view product details and make a purchase.

3. Kogan

Kogan is an online retailer that offers a wide range of products, including electronics, homewares, and clothing. The company’s website and mobile app feature a user-friendly interface and personalised recommendations based on customer browsing history. Additionally, the mobile app offers a “price drop” feature that notifies customers when the price of a product they are interested in has dropped.

4. The Iconic

The Iconic, is an online fashion retailer from Australia with massive catalog of fashion accessories. The company’s website and mobile app feature a user-friendly interface and personalised recommendations based on customer browsing history. Additionally, the mobile app offers a “360-degree view” feature that allows customers to view products from all angles before purchasing.

Challenges And Risks Of Web And Mobile App Development For Ecommerce Businesses

While web and mobile app development can offer a range of benefits for ecommerce businesses, there are also several challenges and risks that need to be considered. These include technical challenges, financial risks, security risks, and market saturation.

1. Technical Challenges

One of the biggest challenges of web and mobile app development is the technical hurdles that can arise during the process. 

Ecommerce businesses need to ensure that their website and mobile app are built with proper coding standards, functionality, compatibility, and performance.

A poorly designed website or mobile app can lead to issues such as slow page load times, broken links, and a poor user experience, which can drive customers away.

Therefore, businesses need to hire experienced developers and designers who can address these challenges effectively and efficiently.

2. Financial Risks

Web and mobile app development can be an expensive process. Ecommerce businesses need to invest in the development process, including hiring developers, designers, and other professionals, as well as acquiring the necessary technology and tools. 

Additionally, there is no guarantee that the investment in web and mobile app development will lead to increased sales or revenue, making it important to carefully weigh the costs and benefits before proceeding.

3. Security Risks

Ecommerce businesses handle sensitive customer information, such as names, addresses, and credit card details, making them a prime target for cybercriminals.

Security risks include data breaches, identity theft, and unauthorised access to sensitive information. 

Ecommerce businesses must implement strong security measures, including data encryption, two-factor authentication, and regular security audits, to protect customer information and prevent data breaches.

4. Market Saturation

There is fierce competition among ecommerce companies for the attention of customers. Hence, to stand out and attract new customers can be challenging.

Ecommerce businesses need to differentiate themselves from the competition by offering unique products, a personalised customer experience, and a user-friendly website and mobile app.

5. User Adoption

Even if ecommerce businesses develop a user-friendly website or mobile app, there is no guarantee that customers will adopt the new technology.

Customers may be hesitant to switch from their current shopping habits, or they may not be comfortable using new technology.

Therefore, businesses need to ensure that their website or mobile app provides a clear and compelling value proposition to customers and offers a seamless user experience.

6. Compatibility

Ecommerce businesses need to ensure that their website or mobile app is compatible with a wide range of devices and platforms, including desktops, laptops, smartphones, and tablets.

With the rapid pace of technological advancements, businesses need to stay up-to-date with the latest trends and technologies to ensure compatibility with new devices and platforms.

Tips To Overcome These Challenges

  1. Technical Challenges: Hire experienced developers and designers, and conduct regular testing and quality assurance.
  2. Financial Risks: Create a realistic budget, evaluate ROI, and explore different funding options.
  3. Security Risks: Implement strong security measures, ensure compliance with data privacy regulations, stay up-to-date with security threats.
  4. Market Saturation: Offer unique products, personalised customer experience, and a user-friendly website and mobile app, conduct market research.
  5. User Adoption: Provide a clear and compelling value proposition, and ensure a seamless user experience.
  6. Compatibility: Use responsive design and scalable technology, and stay up-to-date with technological trends.

By following these tips, ecommerce businesses can create an effective web and mobile app that can drive sales, increase revenue, and improve the customer experience.

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Factors To Consider When Developing A Web And Mobile App For Ecommerce Online Shopping Store

1. User Experience (UX)

In today’s digital age, customers have high expectations when it comes to the user experience of an app. A good UX means that the app is easy to use, visually appealing, and provides a seamless experience from start to finish. 

It should have a clear and simple navigation structure, with intuitive icons, buttons, and menus that make it easy for users to find what they’re looking for.

The app should also be optimised for mobile devices, with fast load times and a responsive design that adapts to different screen sizes.

2. Platform Compatibility

It’s important to ensure that the app works across multiple platforms and devices. This means that it should be compatible with both iOS and Android operating systems, as well as desktop computers. 

The app should also use a responsive design, which means that it adapts to the user’s screen size, whether they are using a smartphone, tablet, or desktop computer. This ensures that the app looks and performs well on all devices, regardless of the screen size or resolution.

3. Performance And Speed

A fast and efficient app is crucial for providing a good user experience. The app should load quickly, with minimal delays or errors. This requires efficient coding and streamlined design, as well as fast server response times. 

It’s also important to minimise the number of HTTP requests and optimise image sizes to reduce load times.

4. Security And Privacy

Ecommerce apps deal with sensitive customer information, such as payment details and personal data, so security and privacy should be a top priority. 

The app should use strong encryption and two-factor authentication to protect customer data. It should also comply with data privacy regulations, such as GDPR and CCPA. 

Regular security audits and penetration testing can also help identify vulnerabilities and improve the app’s security.

5. Payment Options

Providing a variety of payment options is essential for accommodating different customer preferences. 

The app should accept credit card payments, PayPal, and other popular payment gateways.It should also ensure that payments are processed quickly and securely, with fraud detection measures in place.

6. Analytics And Reporting

Having built-in analytics and reporting features are crucial for measuring the app’s success and optimising the user experience. 

These features can provide insights into customer behaviour, such as which products are most popular, how customers navigate the app, and which payment methods are used most often.

This information can be used to make data-driven decisions and improve mobile app developers’ performance.

7. Integration With Other Systems

The app should be integrated with other systems, such as inventory management, CRM, and shipping, to ensure that orders are processed quickly and accurately. This integration can streamline the order fulfilment process and improve the overall customer experience.

8. Customer Support

Providing built-in customer support features, such as live chat or an FAQ section, can help customers with any issues they may encounter.

These features can also help reduce the number of customer support requests and improve customer satisfaction.

The Future Of Ecommerce In Australia,

The future of ecommerce mobile apps and web in Australia is bright, with continued growth and innovation expected in the coming years. Several emerging trends and technologies are likely to shape the ecommerce landscape in Australia, including

1. Increased Use Of Artificial Intelligence And Machine Learning

Artificial intelligence and machine learning are expected to play an increasingly important role in ecommerce, enabling businesses to provide more personalised shopping experiences and improve customer service.

2. A greater emphasis on sustainability

A growing number of consumers are concerned about the impact of their purchasing decisions on the environment, and businesses are responding by offering eco-friendly products and implementing sustainable practices.

3. AR and VR integration

With virtual and augmented reality technologies becoming more prevalent in ecommerce, customers will be able to try products before making a purchase, providing immersive shopping experiences.

4. The Continued Growth Of Mobile Commerce

Mobile commerce is expected to continue its rapid growth, with more consumers using mobile devices to browse and make purchases online.

As these trends and technologies continue to evolve, ecommerce businesses in Australia will need to adapt and innovate to stay competitive and meet their customers’ changing needs and expectations.

Looking For an Ecommerce Web Development Agency?

Consider these essential factors before hiring an agency to develop your online store:

  • Experience: Look for an agency with experience in developing websites similar to yours in terms of functionality, industry, and target audience.
  • Expertise: Ensure the agency has expertise in the latest web technologies and design trends, such as responsive design, mobile-first design, accessibility, and search engine optimization.
  • Portfolio: Check the agency’s portfolio to see the quality of their work and the types of projects they have worked on. Look for examples of websites that have features similar to what you want.
  • Process: Ask the agency about their development process, including how they manage projects, communicate with clients, and handle feedback and revisions.
  • Collaboration: Ensure that the agency is willing to collaborate with you and involve you in the development process, from planning and design to testing and deployment.
  • Budget: Consider your budget and look for an agency that can work within your constraints without compromising on quality.
  • Support: Inquire about the agency’s post-launch support, including maintenance and updates, and how they handle any issues that may arise.
  • Reputation: Research the agency’s reputation online, including customer reviews and ratings and testimonials from previous clients.

Get The Best Ecommerce Web And Mobile App Development Services

WeDoWebApps PTY LTD is one of the top Web and  mobile app development companies available on the market. Web development is one of the key services they have offered to their clients over the years.

Whether you require guidance, app modernization, or custom development from the beginning for your online business, they have top-notch services to offer. No matter how complex your ecommerce may be, their team of experienced web developers is eager to make it a reality. 

They carefully consider your requirements to match your expectations, have hands-on experience with cutting-edge technologies like Magento and other rapidly growing tech, and care about the security and quality of a finished project.

Summing Up

In conclusion, ecommerce has become an essential part of the Australian business landscape, with rapid growth and increasing consumer adoption. As the ecommerce market continues to evolve and mature, businesses in Australia must focus on web and mobile app development to remain competitive and succeed in this rapidly changing landscape.

The future of ecommerce in Australia is bright, with emerging trends and technologies such as artificial intelligence, sustainability, virtual and augmented reality, and mobile commerce expected to shape the ecommerce landscape in the coming years.

By focusing on web & mobile app development, businesses can provide their customers with the best shopping experience and stay ahead of the competition in this exciting and rapidly growing industry. Connect with WEDOWEBAPPS PTY LTD to get started with ecommerce development.